For the first time ever, broadcasters are being offered a programming vehicle that effectively segments the most lucrative and voraciously consuming niches in our economy.... the Newly Forming Household. Planning the Perfect Wedding will attract and hold the attention of not only the bride-to-be, but also her mother and the mother of the groom.

This precisely targeted program, with laser like accuracy, will immediately carve out a small, but hugely desirable audience. The audience for Planning the Perfect Wedding will also renew and refresh itself as weddings occur and new engagements are announced. This unique program will become the centerpiece of retail advertising schedules placed on your station for years to come.